You can start your own copywriting business in your own house – all you need to do is train yourself using the right tools. You can earn a lot of money by writing sales pages for other marketers online. There is a huge demand for talented copywriters who can use words to sell products. You can realistically earn several hundred dollars for every sales page that you create and sell. Or you could just train yourself in copywriting and create your own sales pages to sell products so you can earn an extra income. In the next few paragraphs, you’ll learn some of the basics that you need to know to get the ball rolling. In this regard, copywriting Singapore can be of great help!
1. Learn How To Grab Attention
If you’re going to start your own copywriting business, you’ll need to understand that the most important element the craft is grabbing attention. Writing copy for the web is different than writing for television or radio. If you are writing for a radio commercial, chances are that someone will not turn to another station just because your commercial does not grab their attention right away. They will most likely sit through most of it regardless.
But, when you write copy for the web you need to grab the attention of your visitors very, very quickly. With the speed of the internet it is all too easy to quickly zoom to another page. Readers of your sales pages will certainly leave quickly if your page does not grab their attention right away. So, what’s the best way to do that?
Create a catchy headline and place it right at the top of your sales page. Use action words like ‘earn’, ‘start’, or ‘do’. Another great tip is to speak directly to the reader. Say something like, ‘Learn How You Can Earn $20/Hour From Home!’ or ‘Now You Can Use The Same Methods As Professional Day Traders’. Whatever your product does, think of something catchy and stick it right at the top of your sales page.
2. Tell A Story
The best way to keep a reader’s attention is to tell them a story. If you decide to start your own copywriting business, you will need to have this skill. There’s no doubt that potential customers love to hear a good story. Not only can you convey a lot of information in a story, but you can also really hold their attention.
The best stories to tell on a sales page are stories about someone that had a problem and solved it by using the product that you are selling. Most of the time, the story can even be about you. If you are writing the sales copy for someone else, write as if you are the creator of the product.
3. Always Give A Strong Guarantee
There are two reasons that you should strongly consider always offering a great guarantee. The first is quite obvious – people love to know that there is some security behind their purchase. If you are writing sales copy for a product that sells for more than $100, there are very few people that would be willing to make a purchase without knowing that they can get their money back if the product doesn’t work.
The next reason is simply because any product that you sell should be good enough to guarantee. Why would you be writing sales copy for a product that you would not stand behind. The best part about running a copywriting business is that when you create a guarantee for a client’s sales page, you won’t have to deal with any returns. Of course, if the product is high quality there will not be many returns, right?
4. Call Them To Action
Your sales copy needs to tell the reader to take action now. It seems like something so obvious would not need to be included in your sales pages, but studies show time and time again that a simple phrase like, ‘Click Here Right Now To Purchase!’ will make a huge difference in your sales.
There are other great ways to call a potential customer to action. Besides using the words ‘Right Now’ you could also stress that there is a limited number of the product available. Or you could say that the price is going to go up unless they order soon!